Themes in e-liquid concept names as a marketing tactic: evidence from Premarket Tobacco Product Applications in the USA
Laestadius L, Vassey J, Kim M, Ozga J, Li D, Stanton C, Wipfli H, Unger JB. Tob Control. 2 022 Sep 28:tc-2022-057657. doi: 10.1136/tc-2022-057657. Epub ahead of print. PMID: 36171148. Full Text Concept naming of flavours is popular among e-liquid manufacturers. Rather than explicitly stating a taste or smell, these names convey aesthetics or sensations (eg, unicorn, frostbite, roadhouse), as well as positive health and lifestyle experiences (eg, relaxed, blissful). Concept names are...